1 thought on “In the hands of Tata Group over the years, Jaguar Land Rover has become better or was it dragged down?”
Arthur
Last year, Jaguar Land Rover sold 55,7706 units worldwide, a year -on -year decrease of 5.9%. In the global wave of increasing declines, this is indeed not news. After the Tata Group acquired Jaguar Land Rover, a great counterattack was staged. Jaguar Land Rover turned a profit in a short period of time, but the situation in the past two years seemed to have changed again. 2018 is the year of Jaguar Land Rover. After the global sales of China hit a record high in 2017, Jaguar Land Rover’s global sales fell by 4.6%in 2018. In the past two years, the old British giants have been losing money in the hands of Tata Group. Previously, it was reported that Tata has been considering looking for the next two British car brands. If the rumors are true, Natata Group and Jaguar Land Rover What is the quality of marriage? The maximum loss in a single year reached 27.5 billion, and the giants became hot -handed potato? Tata acquired Jaguar Land Rover in 2008. It has to be said that a qualitative leap in sales in the early days of acquisition. In 2010, global sales were 230,000 units, and by 2014, it doubled to 460,000. Of course, the reason why such a result is closely related to domestic consumers. In 2017, Jaguar Land Rover sold 640,000 units around the world, and the Tatta Group took over the new high sales since Jaguar Land Rover. , with the slowdown of the global automotive market in 2018, Jaguar Land Rover was caught off guard in 2018 and fell the most serious sales in 2018. The most direct performance of poor sales is the loss of the company. The losses of Jaguar Land Rover in fiscal 2018 have reached 27.5 billion yuan, which made Tata Group lose confidence in it. No matter how big the group will spend unnecessary money, even if it is a Tata Group with an annual income of more than 100 billion yuan, it will weigh the $ 2.3 billion to package Jaguar Land Rover. In the end, it is not worth continuing to invest. , although the global sales volume of Jaguar Land Rover 2019 is larger than in previous years, from the information disclosed before, Jaguar Land Rover is still expected to achieve profitability in fiscal year 2019 (April 2019-March 2020). This is inseparable from the cost -reducing efficiency and increase strategy that Jaguar Land Rover announced and began to implement in the third quarter of 2018. In the next 18 months, it will achieve a cost reduction and cash flow of 2.5 billion pounds by March 2020, thereby improving the organization of the enterprise Operational efficiency. The Chinese market began to be the largest single market in Jaguar Land Rover as early as 2013. Therefore, the profit and loss of the Chinese market greatly affected Jaguar Land Rover’s profit and loss. From July to September last year, Jaguar Land Rover’s revenue was 6.1 billion pounds, an increase of 8.0%year -on -year, achieving a profit of turning losses. The profit before tax reached 156 million pounds. For the positive number, Jaguar Land Rover has achieved continuous growth from the previous month in the Chinese market. For Jaguar Land Rover, the two most important market groups are the Chinese automobile market and the European diesel car market. Among them, in the Chinese market, although Jaguar Land Rover achieved a double -digit growth for six consecutive months in 2019, the annual sales volume fell 13.5%year -on -year. The European market Jaguar Land Rover’s sales fell by 4.9%year -on -year, the main British market fell 1.7%, and the remaining markets fell 14.2%. Therefore, Jaguar Land Rover’s performance in China and Europe is almost the barometer of the entire enterprise. The years of Tata and Jaguar Land Rover, there have been high mountains and low valleys . The two names of Jaguar and Land Rover should not be linked, but in 2008, Ford Group packed Jaguar and Land Rover. When giving Tata Group, Tata Group tied the two to the two. As mentioned earlier, Jaguar Land Rover’s take -off from 2008 to 2014 is inseparable from the benefits of the two shared sales resource networks. The once -Jaguar and Land Rover are “noble” brands, but Tata Group has painstaking pain, making the two who were originally high and unsustainable from “luxury goods” into “fast -moving consumer goods” and acquired Jaguar Jaguar Tata after Land Rover has created more entry models for the two. The Jaguar side replaced the original S-Type to XF and added XE medium-sized cars. And Land Rover launched the red Rover Aurora. The market rules of “more entry and selling better” have been fulfilled on Jaguar Land Rover again, so that the Tata Group has tasted the sweetness. . At that time, both Jaguar or Land Rover had a strong flagship product endorsement. The Jaguar had not yet begun to make an SUV. And Land Rover’s discovery, Range Rover, and Range Rover Sports three -line flagship in turn, and then bring confidence guarantee to their entry users. 2009-The fifth-generation Jaguar XJ that has so far, can no longer catch up with the footsteps of the same level . Today in 2020, the discovery, Range Rover, and Range Rover are still being promoted. It is abandoned by strategic abandonment. It has not been replaced since 2009. Therefore, we often say that the performance of a luxury brand flagship product affects the overall destiny of this brand. Taking the sales volume in 2019 as an example, the sales volume of Jaguar in 2019 was 16,1601 units, a year -on -year decrease of 10.6%; Land Rover brand sales were 396,105 units, a year -on -year decrease of 3.8%. Jaguar and Land Rover, it seems that they are no longer a magnitude. is not only that, Jaguar’s means in the Chinese market are single. In addition to the XJ, which is famous, there are two SUVs, F-PACE, E-PACE, and I-PACE electric vehicles in the models of XJ, which are famous. Essence Among them, Xel, XFL and E-PACE have been localized in Chery Jaguar Land Rover. Interestingly, Jaguar has not achieved sales of sales due to the domesticization process. There are 3 digits. The sales of imported cars cannot be queried in detail, but according to the terminal market feedback, it will only be weaker than domestic models. The car is just lengthened, the SUV maintains the original flavor, and there is no other change in the Chinese market. This is the status quo of Jaguar. Because it is produced by the same group (even many models produced), Land Rover’s moves are doomed to be much different from Jaguar, but Land Rover is diligent and diligent in the update. Okay a lot. In addition, both Jaguar and Land Rover have faced the quality problems that have troubled them for a long time. On the various quality rankings of the world, Land Rover or Jaguar is not a secret to the existence of “deputy squad leader” every time. These issues exposed have greatly reduced consumer confidence. In survey reports, most of the quality issues of Jaguar Land Rover come from their proud all -aluminum alloy body architecture technology. Since 2009, Tata Group announced that Jaguar Land Rover will fully use the full aluminum alloy body Architectural technology and support R
Last year, Jaguar Land Rover sold 55,7706 units worldwide, a year -on -year decrease of 5.9%. In the global wave of increasing declines, this is indeed not news. After the Tata Group acquired Jaguar Land Rover, a great counterattack was staged. Jaguar Land Rover turned a profit in a short period of time, but the situation in the past two years seemed to have changed again.
2018 is the year of Jaguar Land Rover. After the global sales of China hit a record high in 2017, Jaguar Land Rover’s global sales fell by 4.6%in 2018. In the past two years, the old British giants have been losing money in the hands of Tata Group. Previously, it was reported that Tata has been considering looking for the next two British car brands. If the rumors are true, Natata Group and Jaguar Land Rover What is the quality of marriage?
The maximum loss in a single year reached 27.5 billion, and the giants became hot -handed potato?
Tata acquired Jaguar Land Rover in 2008. It has to be said that a qualitative leap in sales in the early days of acquisition. In 2010, global sales were 230,000 units, and by 2014, it doubled to 460,000. Of course, the reason why such a result is closely related to domestic consumers. In 2017, Jaguar Land Rover sold 640,000 units around the world, and the Tatta Group took over the new high sales since Jaguar Land Rover.
, with the slowdown of the global automotive market in 2018, Jaguar Land Rover was caught off guard in 2018 and fell the most serious sales in 2018. The most direct performance of poor sales is the loss of the company. The losses of Jaguar Land Rover in fiscal 2018 have reached 27.5 billion yuan, which made Tata Group lose confidence in it. No matter how big the group will spend unnecessary money, even if it is a Tata Group with an annual income of more than 100 billion yuan, it will weigh the $ 2.3 billion to package Jaguar Land Rover. In the end, it is not worth continuing to invest.
, although the global sales volume of Jaguar Land Rover 2019 is larger than in previous years, from the information disclosed before, Jaguar Land Rover is still expected to achieve profitability in fiscal year 2019 (April 2019-March 2020). This is inseparable from the cost -reducing efficiency and increase strategy that Jaguar Land Rover announced and began to implement in the third quarter of 2018. In the next 18 months, it will achieve a cost reduction and cash flow of 2.5 billion pounds by March 2020, thereby improving the organization of the enterprise Operational efficiency.
The Chinese market began to be the largest single market in Jaguar Land Rover as early as 2013. Therefore, the profit and loss of the Chinese market greatly affected Jaguar Land Rover’s profit and loss. From July to September last year, Jaguar Land Rover’s revenue was 6.1 billion pounds, an increase of 8.0%year -on -year, achieving a profit of turning losses. The profit before tax reached 156 million pounds. For the positive number, Jaguar Land Rover has achieved continuous growth from the previous month in the Chinese market.
For Jaguar Land Rover, the two most important market groups are the Chinese automobile market and the European diesel car market. Among them, in the Chinese market, although Jaguar Land Rover achieved a double -digit growth for six consecutive months in 2019, the annual sales volume fell 13.5%year -on -year. The European market Jaguar Land Rover’s sales fell by 4.9%year -on -year, the main British market fell 1.7%, and the remaining markets fell 14.2%. Therefore, Jaguar Land Rover’s performance in China and Europe is almost the barometer of the entire enterprise.
The years of Tata and Jaguar Land Rover, there have been high mountains and low valleys
. The two names of Jaguar and Land Rover should not be linked, but in 2008, Ford Group packed Jaguar and Land Rover. When giving Tata Group, Tata Group tied the two to the two. As mentioned earlier, Jaguar Land Rover’s take -off from 2008 to 2014 is inseparable from the benefits of the two shared sales resource networks.
The once -Jaguar and Land Rover are “noble” brands, but Tata Group has painstaking pain, making the two who were originally high and unsustainable from “luxury goods” into “fast -moving consumer goods” and acquired Jaguar Jaguar Tata after Land Rover has created more entry models for the two. The Jaguar side replaced the original S-Type to XF and added XE medium-sized cars. And Land Rover launched the red Rover Aurora. The market rules of “more entry and selling better” have been fulfilled on Jaguar Land Rover again, so that the Tata Group has tasted the sweetness.
. At that time, both Jaguar or Land Rover had a strong flagship product endorsement. The Jaguar had not yet begun to make an SUV. And Land Rover’s discovery, Range Rover, and Range Rover Sports three -line flagship in turn, and then bring confidence guarantee to their entry users.
2009-The fifth-generation Jaguar XJ that has so far, can no longer catch up with the footsteps of the same level
. Today in 2020, the discovery, Range Rover, and Range Rover are still being promoted. It is abandoned by strategic abandonment. It has not been replaced since 2009. Therefore, we often say that the performance of a luxury brand flagship product affects the overall destiny of this brand. Taking the sales volume in 2019 as an example, the sales volume of Jaguar in 2019 was 16,1601 units, a year -on -year decrease of 10.6%; Land Rover brand sales were 396,105 units, a year -on -year decrease of 3.8%. Jaguar and Land Rover, it seems that they are no longer a magnitude.
is not only that, Jaguar’s means in the Chinese market are single. In addition to the XJ, which is famous, there are two SUVs, F-PACE, E-PACE, and I-PACE electric vehicles in the models of XJ, which are famous. Essence Among them, Xel, XFL and E-PACE have been localized in Chery Jaguar Land Rover. Interestingly, Jaguar has not achieved sales of sales due to the domesticization process. There are 3 digits. The sales of imported cars cannot be queried in detail, but according to the terminal market feedback, it will only be weaker than domestic models. The car is just lengthened, the SUV maintains the original flavor, and there is no other change in the Chinese market. This is the status quo of Jaguar.
Because it is produced by the same group (even many models produced), Land Rover’s moves are doomed to be much different from Jaguar, but Land Rover is diligent and diligent in the update. Okay a lot. In addition, both Jaguar and Land Rover have faced the quality problems that have troubled them for a long time. On the various quality rankings of the world, Land Rover or Jaguar is not a secret to the existence of “deputy squad leader” every time. These issues exposed have greatly reduced consumer confidence.
In survey reports, most of the quality issues of Jaguar Land Rover come from their proud all -aluminum alloy body architecture technology. Since 2009, Tata Group announced that Jaguar Land Rover will fully use the full aluminum alloy body Architectural technology and support R